Is Nine Carat Gold The Best?

High Quality Information...

No, We Believe 18 Carat Gold Is Much Better!
It may surprise you to learn that 9 carat gold is not the best, or the hardest, or the most hard-wearing gold alloy.
Eighteen carat is far superior in every respect.
It may surprise you even more to read this on a website containing exclusively 9 carat gold jewellery. At Chard, we believe in being very honest with our customers. We have a rather old fashioned philosophy that we would rather gain a customer than make a sale. Who would you rather buy jewellery from, a store which will tell you anything to get a sale, or a jeweller who will tell you the truth even if it means losing a sale?

What Are The Advantages Of 9 Carat Gold?
Because it contains less gold than other alloys, it is less expensive.

So Why Do We Sell 9 Carat Gold?
In Britain, most of the gold jewellery sold is 9 carat gold. To be perfectly frank, we would prefer only to sell 18 carat gold jewellery, because we believe it to be the best. We sell 9 carat because we are asked for it, and because similar items in 18 carat gold would cost about 2 ¹/₂ times the price.

If you wish to buy the best, then buy 18 carat gold jewellery. In which case you need to visit our other websites:-
www.18carat.co.uk for 18 carat jewellery and diamond rings,
or
www.24carat.co.uk for coins and jewellery.

You may wish to visit some of our other pages:-
Allergies to Gold Jewellery
Hardness & Durability of Gold Alloys
What is White Gold?
White Gold Turns Yellow - and Why

...at Low Prices

521 Lytham Road, Blackpool, Lancashire, FY4 1RJ, England.
Telephone (44) - (0) 1253 - 343081; Fax 408058; E-mail: enquiries@9carat.co.uk
The URL for our main page is: http://www.9carat.co.uk/index.html

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